JCPenney
JCPenney
JCPenney
JCPenney was undergoing significant transformations, aiming to cultivate a contemporary image.
JCPenney was undergoing significant transformations, aiming to cultivate a contemporary image.
JCPenney was undergoing significant transformations, aiming to cultivate a contemporary image.
Main entrance of the new flagship store of JCPenney
Main entrance of the new flagship store of JCPenney
Main entrance of the new flagship store of JCPenney
JCP new store concept layout
JCP new store concept layout
JCP new store concept layout

Details

Like many large, time-tested brands, JCPenney was in the process of implementing big changes to create a more current identity. The idea was to shift from a merchandise-driven strategy and, instead, incorporate lifestyle moments in the JCP shopping experience. 

The project consisted of a 200,000 square foot flagship store with several lounge spaces within the retail environment, an in-store salon, barbershop, fitness and yoga space, and redesigned fitting rooms.

Studio: Jackman. CD: Bev Vaters, Cristiano Cartolano - Enviro Designers: Luiza Albertini, Amy Tipper, José Manuel Reyes, Antonio Cidade - ACD: Julie Bisson, Matt Rennick, Ocean Ronald - Copy: Deric Moore - Brand: Brendan Gore.

Services

Concept Design

Design Intent

Construction Oversight

Andrea Chair in black finish with beige leather seat, blending modern design with comfort
Andrea Chair in black finish with beige leather seat, blending modern design with comfort
Andrea Chair in black finish with beige leather seat, blending modern design with comfort
Andrea Chair in black finish with beige leather seat, blending modern design with comfort
Red Fixture of the new flagship store of JCPenney
Red Fixture of the new flagship store of JCPenney
Womens section of the new flagship store of JCPenney
Barber Shop of the new flagship store of JCPenney
Dallas Cowboys of the new flagship store of JCPenney
Bistro of the new flagship store of JCPenney
Jeens section of the new flagship store of JCPenney

All Works

All Works

All Works