Details
Studio rrooo was commissioned by Park to design four different pop-ups for Clean by Sephora, Make Up For Ever, Giorgio Armani Prisma Glass, and Yves Saint Laurent.
Sephora’s Clean Beauty Pop-Up
We came up with a design that translated the brand's values into an experiential environment. Inspired by the theme "Blue Skies Ahead - Hovering products giving customers the illusion of floating in the sky, while symbolizing transparency.
The Interactive stations allow customers to try products and receive recommendations, while educational panels detail Sephora’s clean beauty standards and sustainability efforts. The space educates, engages, and elevates the shopping journey for conscious consumers.
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Creative Direction
Concept Design
3D Rendering
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Make Up For Ever
The Make Up For Ever pop-up features a bold, vibrant design with a striking red carpet and black accents. Large displays showcase the HD Skin Hydra Glow foundation, with giant floating bottles adding a dynamic touch. The centerpiece is a glamorous, light-framed mirror encouraging customers to "Focus on Me," surrounded by product displays. Adjacent makeup stations invite customers for personalized beauty experiences, all within a sleek, modern setup that combines professional style with eye-catching visuals.
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Creative Direction
Concept Design
3D Rendering
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Armani Prisma Glass
The Giorgio Armani Prisma Glass pop-up at Sephora is a sleek, modern space in pink and black. It features eye-catching displays, vibrant model images on digital screens, and a custom round fixture at the center where you can explore and test products. Neatly organized shelves showcase a variety of cosmetics, offering a luxurious and immersive shopping experience.
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Creative Direction
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YSL Loveshine Lipstick Collection
We were commissioned to adapt the global Loveshine concept and customize it for the Canadian market. YSL Beauty introduced its Loveshine lipstick collection in Toronto with Dua Lipa as the brand ambassador. The sleek silver and pink design features a cylindrical showcase with a YSL-branded surfboard, adding a playful touch. Surrounding displays highlight the Loveshine product line, set against a minimalist backdrop that emphasizes elegance and sophistication, inviting customers to explore YSL's latest beauty offerings.
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Creative Direction
Concept Design
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